But very few can explain WHY they do what they do.
The Why is the most important part of your business, but why? Because people don't just buy what you do, they buy into why you do it. The goal is not just to do business with everybody who needs your services, the goal is to do business with people whose values align with yours, client's who appreciate what you stand for and how you, uniquely, will serve them.
This might sound a bit airy fairy but this principle is not just an opinion, its about biology. This is where our gut decisions come from. Someone may give you all the facts and figures and you think "Yeah, I know all that but .. it just doesn't feel right" and you go with someone else, your potential clients do this too. But why do we use that verb? It doesn't "feel" right? Because the part of the brain that controls decision making doesn't control language. Our neocortex controls the what, our analytical rational thought and language, the Limbic brains are responsible for all of our feelings, like trust and loyalty its also responsible for all human behaviour, all decision-making, and it has no capacity for language. So when communicating from the What How Why, Yes people can understand, vast amounts of complicated information like features and benefits and facts and figures, it just doesn't drive behaviour. When we communicate from the Why How What, were talking directly to the part of the brain that controls behaviour and then we allow people to rationalise it with tangible things we say and do. This is where gut decisions come from. Yes, we consider the facts but we, like our clients, make decisions based on how a company or business makes us feel. Whether we're aware of it or not.
"At The Greatest Builders we build great homes, they're beautifully designed and crafted, so...want to buy one?" This is how most of us communicate, that's how most marketing and sales pitches are done. We say what we do, we say how we're different or better and we expect some sort of behaviour or purchase from the customer. What, How and then ? Buy.
What we want to do is reverse this process. Why us, How we can serve you, and then What we do. "In everything we do, we believe in challenging the status quo. We believe in thinking differently. We make beautifully designed homes, that are functional, customised and as unique as you. We just happen to build great homes, want us to build you one?"
Get Clear on Your WHY
Why did you start your business? What made you choose your industry? Why does quality in your services matter? How does your business serve your clients differently? Why do you get out of bed in the morning? And why should your ideal client care?
Congratulations! Your Ready Time to Write Your Real Business Description
Understanding these questions will lead you to your WHY.
Once you have the WHY then you can easily explain the HOW and then the WHAT. This way your potential clients are driven by their positive feelings about teaming up with a business or service who shares their values, wants to serve them to the best of their ability and provides quality services. Then you've got a loyal customer for life.
"As a Tradie myself, I know what it is to ride the waves of a small business; enjoying the busy times and then stressing out when work starts drying up. It can be hard to keep consistent workflow coming in when you’re busy on the current projects. You can lose track of keeping up with promoting your business. That's why I started Need a Tradie. Back in 2008, the GFC hit and my mates are feeling the pinch as work starts to drop off, the market is more competitive, and tradies start undercutting others to secure work. At Need a Tradie we believe that you deserve to be rewarded for your hard work, we'll help you to grow your business and succeed. We bring the work to you, so you can focus on doing it." Need a Tradie CEO Andrew Harvey
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No Job lead fees, No hidden fees, no job % fees. You will only ever pay for your Need a Tradie membership of $99 per year.
We're not like our competition Hipages, Oneflare, Service Seeking and many others who uses the money from the job leads that you pay for to promote themselves online. At Need a Tradie we do things differently. We are a Business Brand Building Company. We help tradies grow their business brand online. From Logo Designs to business card designs, from custom websites to social media page managing. We promote your business across our website, in our trade directory, photo gallery, plus we promote your specific business on social media platforms and in our email marketing. Plus we also send you FREE SMS job leads. Don't pay for job leads that your not guaranteed to win!
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